I decided to post on this subject due to a brief exchange of ideas that I recently had with my teaching of ethics, which, he said that certification was good for nothing, while I suggested otherwise. Well, now after this preamble begin nonstop with my proposal why certification is functional.
The consumer wants to buy a product with specific features that you are satisfied, what can you trust? Does the label? Is the origin? Does the brand? Is the nature of the product? Who do you produce?
need a system in which trust and that gives you satisfaction. The certification system is established which serves to identify product with specific features you want to buy.
then described the problem in four points:
Consumer : may be an intermediate or final consumer. This consumer has two characteristics: their demand to the product and its likely distance from the production site. Confidence
: the consumer is sometimes suspicious if you have been deceived by the law of the market, which claims that "all that glitters is gold." Certification therefore seeks to restore confidence. Satisfaction
means the product meets the explicit and implicit characteristics that has considered by the consumer to make your purchase.
id: the consumer is only interested in distinguishing and recognizing the product you are looking for. This does not mean he knows all certification procedures, standards and traceability involved.
So we can argue that the certification meets the consumer's problem and can be defined as:
- formal confirmation (written) and independent given to the producer, indicating that its product meets the standards that he promised to comply;
- the procedure that allows the authority (the state) to confirm that the product complies with voluntary standards to which they committed the producer. Utility
Certification Certification serves the producer to differentiate its product from its peers. It is a voluntary producer management that goes beyond the law, which requires that the product is safe. From this point of view, certification is visible to consumers through a seal of quality is a marketing tool .
certification serves the consumer to distinguish the product you want. This prevents non-transparent advertising, so that certification is a communication tool .
The certification establishes a relationship of trust between producer and consumer, which makes the producer responds to multiple consumer desires related to cultural, social and ethical. In this context, certification is also a tool ethics.
Finally, the certificate appears as a modern answer to the complexity of managing the old supply / demand.
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